Marketing Archive
How to Get Started with SEO
In our last article about search engine optimization we gave a beginner’s overview of how the nuts and bolts of the search engine robots work together. Here we are going to bring the theory into application. Specifically I want to focus on getting started with SEO. These are
SEO for Beginners
What is SEO? SEO stands for Search Engine Optimization. SEO is the process of improving search engine rankings for specific content. Search engines use programs, called “bots”, to read pages all across the internet. These bots not only read the pages, but also audit each of them. Based on
Tips to Stop the Insanity
Whether you believe the genius spoke those words or not, it is without doubt, a genius thing to say. Luckily it does not take a genius to follow his advice. In fact, we have some helpful tips to recognize the insanity and put a stop to it. You are working incredibly hard, investing
5 Tips To Be A Star At Your Next Networking Event
Every business owner knows networking is critical to success, but not every business owner enjoys it. If there is a hollow anxiety in the pit of your stomach as you think about your next networking event, remember these 5 tips to go from survivor to superstar: 1. Breathe!
Landing Pages for Beginners: The Ethical Bribery of Landing Pages
A landing page exists to get information from a visitor. The most typical example is to get their email address. There are many ways to implement this, but we prefer the idea of providing huge value in exchange for the customer’s details. This is the idea behind ethical bribery.
Why Focus on Mobile with Email Marketing?
The results of recent research on email marketing shows that emails are opened on mobile devices over 66% of the time. With a hefty two-thirds ownership of the email market, mobile platforms need to be a consideration when doing any email marketing. This is especially true when considering the following: Mobile
More Than Just Good Manners
Thank you for all your support and shares. I was raised to say thank you. This small courtesy, drilled into me as a child, has followed me into my professional life. However, I never thought much about it. That’s the interesting thing about learning as a child, you typically
So why email marketing?
Email Marketing is a tool that often gets neglected. We find spam coming through to our emails, get annoyed and trash it right away. But we don’t always realize that it is actually an effective tool that businesses should adopt. So why should you adopt email marketing? Because it
5 Ways You Can Grow Your Email List
The other night I went to a Crème Brule making class with the FliP Chef School (yum!) and the first thing they did was ask us to sign in and drop in our business cards in. Brilliant! My husband, who loves to cook, had purchased a Groupon for the
Earth Day Ideas!
What can we do for Earth Day? In a world that is becoming more and more tech savvy we are more conscious of the planet. We have news, information and ideas more accessible to help us out. We are able to save the trees by printing a lot less
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