The results of recent research on email marketing shows that emails are opened on mobile devices over 66% of the time. With a hefty two-thirds ownership of the email market, mobile platforms need to be a consideration when doing any email marketing.
This is especially true when considering the following:
Why Focus on Mobile with Email Marketing?
- Mobile is more than smartphones – If I say mobile and the first thing you think about is your phone then you’re not alone. Over 49% of emails referenced earlier were accessed on a smartphone with the remaining being opened on tablets.
- All smartphones are not equal – If 66% of all emails are opened on mobile devices, is it a surprise to know that only 7 percent of these opened emails are done on android devices? The remaining 58% of this audience are using apple devices. Now you have an idea of where you should make sure your email marketing shows up the flawlessly right?
- To read or not to read – If 40% of your audience is willing to give you 3 seconds what do you do with that time? This is the most important point to understand with email marketing on mobile devices because apple users represent 40% of your email audience, but only spend 3 seconds or less reading these emails.
If you’re interested in learning ways to capitalize on email marketing to mobile devices we’ll send you a FREE Mobile Email Marketing Survival kit. All you have to do is tell us where to send it below: