email marketing Archive
How to Get Started with SEO
In our last article about search engine optimization we gave a beginner’s overview of how the nuts and bolts of the search engine robots work together. Here we are going to bring the theory into application. Specifically I want to focus on getting started with SEO. These are
Landing Pages for Beginners: The Ethical Bribery of Landing Pages
A landing page exists to get information from a visitor. The most typical example is to get their email address. There are many ways to implement this, but we prefer the idea of providing huge value in exchange for the customer’s details. This is the idea behind ethical bribery.
Why Focus on Mobile with Email Marketing?
The results of recent research on email marketing shows that emails are opened on mobile devices over 66% of the time. With a hefty two-thirds ownership of the email market, mobile platforms need to be a consideration when doing any email marketing. This is especially true when considering the following: Mobile
So why email marketing?
Email Marketing is a tool that often gets neglected. We find spam coming through to our emails, get annoyed and trash it right away. But we don’t always realize that it is actually an effective tool that businesses should adopt. So why should you adopt email marketing? Because it
5 Ways You Can Grow Your Email List
The other night I went to a Crème Brule making class with the FliP Chef School (yum!) and the first thing they did was ask us to sign in and drop in our business cards in. Brilliant! My husband, who loves to cook, had purchased a Groupon for the
