Ghost Buster Campaigns: How Bizzflo Re Activates Shooters Who Have Not Swiped a Lane Pass Since Last Fall

Quiet Cash Leak: Lapsed Members and One Time Walk Ins

Your marketing spend already brought these shooters through the door with ads, events, and referral perks. Then they disappeared. Industry data across Bizzflo customer ranges shows the following:

Roughly sixty percent of first time renters never return.
Weekday lanes sit empty while payroll, HVAC, and insurance keep burning cash.
Paper postcards feel nostalgic, but in 2025 targeted email and SMS automation responses when the timing and message are right. In 2025, our focus is on targeted email and SMS automation, ensuring timely and relevant responses you and your customers will appreciate.

Every lapsed shooter is a silent leak in your profit and loss. More top of funnel ad spend is not the answer. You need automation that mines your own CRM and nudges people back at the right moment.

this is a common refrain from clients. Good specific call out.

Josh Moment Inside the Demo

In the April seventeen twenty twenty three walkthrough Josh at On Target watched our team revive a dormant segment in less than two minutes.

Segment filter. Visits greater than ninety days ago plus lifetime spend of at least seventy five dollars surfaced six hundred thirty seven customers. One click saved that list as Dormant greater than ninety.
Drag and drop workflow. An Email, wait three days, SMS, tag re-engaged cadence was built on a visual canvas and activated. No code, no Zapier patchwork.
Dynamic personalisation. Subject lines automatically inserted favourite calibre, and the SMS referenced last visit, for example Lane nine misses you.
Auto stop logic. The moment a customer booked the sequence stopped, preventing over messaging and complaints.

Building the Perfect Re-Engage Flow

Use the blueprint below as a starting point and adjust the voice, offer, or timing for your range.

Touch one : Day zero We Miss You Email

Subject line. Your favourite nine millimetre lane is lonely {{FirstName}}.
Friendly check in with what is new such as rental guns or upcoming classes.
Call to action. Book a lane now.

Touch two : Day three SMS Nudge

Back on the line Question Free target if you book by Friday. Link {{BookingURL}}. Reply STOP to opt out.

Touch three : Day seven Offer With Value

Five dollar Range Bucks Waiting, Expires Sunday.
Merge tags. Last visit date, favourite calibre, or top spend category for instant relevance.

Automation Rules

Exit rule. Purchase or booking removes the customer from the sequence.
Channel preference. If a customer never opens email but clicks an SMS, future touches shift to text.
Frequency cap. Do not exceed two touches per week per person across all campaigns.

Results You Can Bank On

After sixty days on Bizzflo automation On Target reported:

Open rate at fifty two percent compared with a typical retail average of twenty to twenty five percent.
Click to book conversion at eighteen percent of opens.
Recaptured revenue of roughly two thousand three hundred forty dollars per month, mostly on soft weekdays.
Bounce and complaint rate below zero point two percent thanks to automatic list hygiene and stop rules.

Your dashboards will show which cadence, subject line, or incentive prints dollars for your specific audience.

How to Roll It Out in Your Range

A phased launch keeps risk near zero and proof in plain sight.

Tag clean up. Merge duplicate tags such as ninety_day_lapse, over_ninety, and inactive into one smart segment. Standardise spend thresholds like fifty dollars and two hundred fifty dollars so incentives align with customer value.
Start email only. Run a two email cadence for two weeks to establish a baseline. Add SMS once you confirm opt-ins and sender reputation.
Offers that protect margin. A free target sheet or five dollar range bucks beats a fifteen percent ammo discount. Restrict incentives to slow periods for example valid Tuesday through Thursday only.
Let automation handle admin. Auto tag Re engaged on purchase. Trigger a two question win back survey after a visit to learn what tipped the shooter back.

Your competitor across town is already emailing your lapsed shooters. Win them back first or watch them post selfies from someone else’s range. Bizzflo makes the choice and the campaigns automatic.

Ready to resurrect dormant revenue Question!