Published Date:/ 18 / Nov / 2025

Author: Bizzflo

Published by : Bizzflo Business Software

Thanksgiving to Cyber Monday: How Gun Ranges Can Turn Black Friday Traffic into Q4 Memberships

Holiday week is coming — is your range ready to capture the surge?

Thanksgiving weekend in the U.S. isn’t just turkey and football. For the firearms industry, it’s one of the highest-volume periods of the entire year. While most public ranges go quiet on Thanksgiving Day, activity skyrockets from Black Friday through Cyber Monday — bringing massive sales, first-time shooters, and gift-buying traffic.

If your range runs on Bizzflo, this is your window to fill lanes, sell memberships, and automate every step of the process.

The Numbers Behind the Surge

Let’s start with the data.

The FBI’s NICS background checks are a reliable indicator of firearm retail activity.
- 214,913 checks were processed on Black Friday 2024 — the third-highest single day ever recorded.
- The entire Thanksgiving week topped 680,000+ transactions in 2023, and around 613,000 in 2024 (unadjusted).
- November 2023 saw 59 million NSSF-adjusted checks, a 5% year-over-year increase — proving this season keeps growing.

Meanwhile, overall U.S. retail activity hit record levels:

197 million Americans shopped during Thanksgiving weekend 2024 (National Retail Federation).
Small-business retail sales rose upto +11.9% YoY, and transactions were up to almost by +9.3% for the same period.

Add it up, and Thanksgiving through Cyber Monday isn’t just “busy.” It’s an opportunity window for local gun ranges to attract new customers, reactivate lapsed members, and move year-end inventory before December.

Why Thanksgiving Weekend Works for Ranges

Gift Cards Drive New Shooters
Families want experience-based gifts — and shooting-range gift cards fit perfectly. Bizzflo lets you sell them online, in-store, and even attach promo rules (like “Buy $100, get $20 Range Bucks for Mon–Thu use”).
Memberships Sell Themselves
Thanksgiving weekend brings gift-seekers who are already spending. Offer a “Join Now, Fee Waived + Guest Pass” deal through Cyber Monday, and let Bizzflo’s CRM tag and automate renewals.
Family & Friends Packs
Create bundles that include 2 or 4 shooters, lane time, rentals, and safety briefing. Bizzflo’s scheduling engine can automatically reserve adjacent lanes and manage capacity.

Hunter Zero Sessions
Many customers use this season to sight-in rifles before hunting trips. Offer 30-minute zero sessions with a Range Officer add-on and promote them as early-morning “Pre-Turkey Tune-Up” sessions.

What to Expect Operationally

Most ranges close on Thanksgiving Day, but the traffic spike begins Friday morning and continues through Sunday afternoon.

Here’s what you can do now:

Stock up 25–35% extra on popular calibers (9mm, .223) and rental gear.
Add one FFL checkout staff and one Range Officer for family-package days.
Extend hours Friday/Saturday if your market supports it — then automate SMS reminders through Bizzflo.

Your goal: hit upto 85–95% lane utilization during the weekend, then drive weekday traffic using your Range Bucks redemptions.

How to Automate the Promotions with Bizzflo

Goal	Feature	Example Campaign
Increase gift card sales	Digital gift card + auto-issued Range Bucks	“Buy $100, Get $20 Range Bucks (Mon–Thu only)”
Boost memberships	CRM tagging + automation	“Join Now, No Signup Fee — Offer Ends Cyber Monday”
Maximize lane capacity	Online scheduling + bundles	“Family & Friends Pack — Limited Lanes”
Retain new customers	Segmented follow-up	Send reactivation SMS 10 days post-visit

Set them up once in your Bizzflo dashboard — they’ll run automatically every holiday season.

Measure What Matters

Use Bizzflo’s built-in analytics dashboard to track:

Gift card sales vs prior November weeks
Membership signups during Nov 28–Dec 1
Range Bucks redemption rate (target: 40%+ before Dec 20)
Lane utilization Fri–Sun

This data feeds directly into your next year’s campaign — no spreadsheets, no guesswork.

Bottom Line

Thanksgiving to Cyber Monday is the make-or-break window for many local gun ranges. Instead of discounting away your margins, use automation and targeted promotions to turn a weekend sales spike into steady Q4 memberships and weekday traffic.

With Bizzflo, you’re not just selling range time — you’re building a smarter, more profitable customer lifecycle.